Building on the current momentum for a green recovery, the INCASE project has produced a fun animated short promoting Natural Capital Accounting.
Supported by the Irish Forum on Natural Capital and the EPA, this vivid animation breaks down the process of using a standardised method to assess nature’s stocks and flows to allow decision makers to better understand how the environment impacts our economy - and vice versa.
INCASE is the first project of its kind to study the practical application of Natural Capital Accounting in Ireland’s catchments, bringing together a group of natural scientists, economists and statisticians.
The video, by illustrator Annie Forrester and filmmaker Aaron Ross, can be viewed above and at the following YouTube link:
INTRODUCTION TO NATURAL CAPITAL VIDEO LINK: https://youtu.be/ykzFmT4rhmM