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  • Writer's pictureFiona Smith

WATCH: INCASE Project launches animated video giving an intro to Natural Capital Accounting

Building on the current momentum for a green recovery, the INCASE project has produced a fun animated short promoting Natural Capital Accounting.

Supported by the Irish Forum on Natural Capital and the EPA, this vivid animation breaks down the process of using a standardised method to assess nature’s stocks and flows to allow decision makers to better understand how the environment impacts our economy - and vice versa.

INCASE is the first project of its kind to study the practical application of Natural Capital Accounting in Ireland’s catchments, bringing together a group of natural scientists, economists and statisticians.

The video, by illustrator Annie Forrester and filmmaker Aaron Ross, can be viewed above and at the following YouTube link:


For more on our work, visit and follow us on Twitter @NatCap_Irl at LinkedIn and subsribe to our YouTube channel.

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